Volkswagen: Slow motion

May 21, 2016Filed under Online and Automotive
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In order to launch the new Golf GTI in Argentina a 100-meter scenery with different settings full of actors was set up. With a high-speed camera installed inside the vehicle and the help of a professional pilot this scene was travelled and filmed in one single shot. The fast commercial result undetectable for human eye and work as a teaser on TV and YouTube pre-rolls, which redirect people to watch the slow motion version (teaser: https://www.youtube.com/watch?v=q9bM3znsiUY&feature=share).

 

Advertising Agency:DDB, Buenos Aires, Argentina
Creative Vp:Hernan Jauregui
Executive Creative Director:Beto Cocito
Creative Directors:Facundo Varela, Adrian Piattoni
Digital Creative Director:Leo Orsolini
Creatives:Mariona Ardebol, Pablo Alvarez Mata
Chief Of Production:Claudio Migliardo
Producer:Micaela Picco
Account Director:Graciela Combal
Account Executive:Manuel Quintana 
Digital Account Supervisor:Pedro Garassino
Digital Account Executive:Anna Neri
Digital Production Director:Leticia Simon
Production Company:Poster
Directors:Seba Sanchez, Sebastián Caporelli 
DoP:Mex Ledesma
Art Directors:Uki Damico, Rodrigo Salari
Executive Producer:Mariano Echarri
Producers:Ariel Rosman, Connie Naso
Editor:Emiliano Fardaus
Postproduction:Wolf
Post Coordinator:Lu Lamboley
Sound:Elefante Resonante
Music Studio:TDL Buenos Aires
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