Uber: Hidden car crash wine label

May 15, 2016Filed under Direct Marketing and Professional Services
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Traditionally, restaurant visitors perceive wine as a light drink. It seems that you can easily drive a car after a glass or two with your dinner. However, such behaviour leads to road accidents. We conducted a unique social experiment in ‘Jean-Jacques’ restaurants, with a bottle of wine as the centrepiece. Unusual bottle of wine.

 

Advertising Agency:Leo Burnett Moscow, Russia
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