After viewing hundreds of advertising works from all over the world it appeares that the favorite musical instrument of all advertisers is a piano. As soon as we heard the sad piano - we knew it would be a sad PSA.
Moreover, all these sad melodies are similar to each other, because advertisers use the same musical drains. We decided to make fun of the situation and to make an advertisement for our friends at to420, a creative studio writing wonderful music on request.
Creative Director:Vlad Sitnikov