The Sydney Opera House : #comeonin


The Sydney Opera House is Australia’s most Instagrammed icon. But only 1% who take a photo ever go inside. So we turned photos into real-time invitations. Custom software using computer vision and geo-location helped us find photos of the iconic sails on Instagram. An on-site response team filmed and posted personalised video invites in real-time inviting users to #comeonin for unique experiences. Hundreds of photos were turned into private wardrobe tours, sound checks, acrobatic lessons and more, leading to over 5 million people seeing a new side to the Sydney Opera House, the inside.

Advertising Agency:DDB, Sydney, Australia
Chief Creative Officer:Toby Talbot
Creative Partner:Pete Galmes
Creative Technology Director:Shaun O`connor
Art Director:Trong Ronakiat
Copywriter:Shane Geffen
Executive Producer:Sora Nobari
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