The Smile of the Child: Word debt

May 29, 2016Filed under Online and Public Interest, NGO
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Launched in five languages globally, the Word Debt platform is linked to Facebook and Twitter and notifies users how many words from their social media posts are of Greek origin. The platform provides users with the original Greek word and gives them the option to donate 0.10€ per word to “The Smile of the Child”, the largest Greek Non-Governmental Organization committed to improving the welfare of children who are, according to Costas Yannopoulos, President of the BoD of “The Smile of the Child”, “the most innocent and vulnerable victims of the economic and migration crises in the country."

 

Advertising Agency:Geometry Global, Hong Kong
Creative Director:Dmitry Evstropov
Creative Technologist:Marc Violo, Craig Mason
Associate Creative Director:Zeph Teng
Art Directors:Anastasia Simone, Sean Chen, Paul Sin
Copywriters:Jay Lee, Melissa Albarus
Business Director:Harshad Sreedharan
Account Director:Anna Gusakova
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