Samsung: Blind Cap

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Blind Cap, is the first swimming cap provided with a vibration system and Bluetooth technology that, synchronized to Samsung Gear S2 or Android, removes the touch signal used so far to alert blind swimmer at the exact moment of the turn. Blind cap is more than just a cap, it's a project in which Samsung wants to bring technology to elite athletes, allowing them to go a step further by improving the conditions of the sport in which they dedicate their lives to. "A winning lap in the world of paralympic swimming"

Advertising Agency:Cheil, Madrid, Spain
Creative Director:Breno Cotta
Creative Art Director:Ana del Valle
Creative Copywriter:Mercedes Laso
Account Director:Sandra Pérez
Account Executive:Asela Botella
Client Services Director:Yann Baudoin
Production Company:Espada y Santacruz
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