Ray-Ban Clubround: The Real Match Project

May 04, 2016Filed under Outdoor, Promo, Direct Marketing and Personal accessories

The new Ray-Ban Clubround is a combination of two classic models, the Clubmaster and Round. To publicize this launch at Lollapalooza Brazil, we decided to create more than a simple stand to show the product to the public: we created an exclusive pop up store for people to meet their perfect match during the festival, like a real life dating app. The experience was sufficiently unusual that no one would miss out on the opportunity. And, consequently, they could try out the new Ray-Ban Clubround. Welcome to The Real Match Project.

Advertising Agency:F.Biz, Sao Paulo, Brazil
Chief Creative Officer:Guilherme Jahara
Creative Directors:Marcelo Siqueira, Marcelo Torma
Copywriter:Armando Araújo
Art Directors:Gregory Kickow, Michel Martins, Victor Britto
Social Media Manager:Tomas Tavares
Agency Producer Director:Pablo Fantoni, Iara Demartini
Agency Producer Manager:Fernanda Moura
Case Study Production Company:Planalto
Motion Designers:Emílio Correa e Alex Souza
Sound Production Company:Antfood
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