Radio Flyer: Imagination on Wheels

May 06, 2016Filed under Print and Games, Toys

Kids’ creative freedom and imagination is being limited by a world of structured play. This print campaign aims to shift brand perception from thinking of radio flyer as just a wagon, to a toy that fuels kids’ imaginations, using the iconic wheels as a visual metaphor of what’s possible when you play with a radio flyer wagon.

Advertising Agency:Fcb Chicago, USA
Chief Creative Officer:Todd Tilford
Svp:Myra Mazzei, Julie Regimand, Julie Regimand, Seth Goldberg
Creative Director:Myra Mazzei
Designer:Jackson Bernard
Director Of Production & Operations:Julie Regimand, Julie Regimand
Executive Producer:Marybeth Oskin, Marybeth Oskin
Senior Retoucher:Marybeth Oskin, Greg Olsen, Scott Wulf
Senior Art Buyer:Laura Laube
Senior Production Artist:Dan Abrigg
Vp:Kiska Howell
Management Director:Kiska Howell
Account Executive:Darian Weaver
Director Of Strategic Planning:Seth Goldberg
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