Former military paratrooper, Luis Costa lost his leg on a motorcycle accident and today is the 5th paracyclist in the world ranking. Such an amazing story deserves to stay forever. That’s why we created the first tattoo machine in the world capable of engraving carbon fiber, the resistant material of Luis' prosthesis. More than a tattoo, it is a symbol of overcoming hardship that will give strength to the athletes in the Rio 2016 Paralympics Games.
Creative Director:Edson Athayde
Art Director:Eduardo Tavares
Tech Co:Jack the Maker
Film Director:Pedro Coelho
Agency Producer:Cesar Monteiro
Account Director:Sónia Gonçalves