Pink Ribbon: The Pink Bra

May 11, 2016Filed under Outdoor, Promo, Direct Marketing and Public Interest, NGO
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An innovative bra that helps underprivileged women in Pakistan detect breast cancer early. A cultural taboo avoid them to know even basic information about this sickness. The Pink Bra turns the everyday action of slipping money inside the bra into a breast cancer self-examination exercise.

Advertising Agency:Tonic International, Dubai, United Arab Emirates
Executive Creative Director:Cristiano Tonnarelli
Art Director:Usman Saleemi
Copywriter:Jaison Ben
Account Manager:Tiya Fa
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