Motorola: Don't Txt Signs


In Brazil, the “No Parking” sign is a common symbol. In it, we see the letter E (“estacionar” = park), crossed by a red line inside a red circle. For our consciousness campaign, we made identical signs, but using all of the other letters and we put them in the same places that No Parking signs are found. These unusual signs attracted the immediate attention of motorists and pedestrians alike, getting them to stop and read our message: while driving, every letter is prohibited.

Advertising Agency:F.Biz, Sao Paulo, Brazil
CCO:Guilherme Jahara
Creative Director:Marcelo Torma, Marcelo Siqueira
Art Director:André Batista
Copywriter:Guigo Oliva
Photographer:Moreno Gonçalves
Production Company:Monstro Filmes
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