Mini: Fast forward

May 15, 2016Filed under Online and Automotive

What if you could accelerate internet videos just like you accelerate a MINI? Instead of launching a single web video, we decided to ‘hitch a ride’ in all internet videos. How? By launching the MINI FAST FORWARD app, MINI COOPER S feature for your browser. With the app installed in Google Chrome, the S key on the keyboard becomes a YouTube, Facebook and even a Netflix video accelerator. The MINI logo is now displayed in all online videos. Even in ads of other car brands. After all a MINI COOPER S is the coolest and fastest way to get to what matters. 

Advertising Agency:DPZ&T, São Paulo, Brazil
Chief Creative Officer:Rafael Urenha
Art Director:Raphael Lucone
Copywriters:Viktor Busch and Silvio Amorim
VP of Client Services:Elvio Tieppo
Account Director:Denise Nogueira
Account Supervisor:Heitor Pereira
Chief Strategy Officer:Fernando Diniz
Planner:Letticia Marcon
Project Director:Marcos Yamamura
Project Manager:Leonardo Grana
Production Company:Plural Web
Client Executive:Julian Mallea
Client:Pedro Gil
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