Microsoft Surface Pro 4: Real Time Posture Scanner

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We placed a real time-posture scanner (and a professional naprapath) in the down town business district of Stockholm. To get stressed out, high performing, mobile workers to stop and think. To learn them how to carry right and light with Surface.

Advertising Agency:JWM, Stockholm, Sweden
Account Director:Björn Mellstrand
Executive Creative Director:Joakim Karlsson
Creative Director:Anders Pålsson
Project Manager:Thomas Hansen
Junior PRSpecialist:Shira Cohen
Production Company:Makeriet
Producer:Petter Selvehed
Production Manager:Ville Olin
Photographer:Edvard Lenander
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