League Against Cancer: Skins

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Life stories of success, joy and triumph written on people's skins, being ended abruptly by a mole simbolizing death by skin cancer.

If only my mother could see me now. No one in the family had come this far. In fact, nobody in the family had ever gotten anywhere. But here I am, finally in the Big City, and to study at the country’s most prestigious university, no less. Carrying an awful backpack and wearing a pair of sneakers that had traveled way to far. I straightened my collar, my pants, and. A mole on your skin can cut short the end of any story. Visit your dermatologist frequently.

Like every morning I opened the entertainment section of the newspaper hoping to find a short review of my first play. So far it had gone completely unnoticed by the press, but all that was about to change.”Surprisingly original and moving”. Those four words tasted of glory. After so many attempts. After so much writing. After so much erasing. I finally got the critics to notice me. Goodbye, third-class theaters. Goodbye amateur actors. From now on, everything would be. A mole on your skin can cut short the end of any story. Visit your dermatologist frequently.

I was alone. Just me and a lottery ticket. 12, 8, 17, 31, 20, 19. I had all the numbers. All of them! I jumped off that crummy couch I would never have to sit on again, and said good riddance to my drunk neighbor’s late-night yelling. I felt like singing, like crying for joy, like dancing. I fell like telling the whole world. I glanced at my apartment for the last time, opened the door and. A mole on your skin can cut short the end of any story. Visit your dermatologist frequently.

The locker room smelled of victory. What a game we played. And against the first division champions, no less. I felt so proud. These tournaments gave lower-division teams the oportunity to prove there is no such a thing as small rival. And, homy, had we proven that. And we did so in front of national television cameras. Tomorrow, the talent scout calls will start trickling in. At long last, my moment had. A mole on your skin can cut short the end of any story. Visit your dermatologist frequently.

Advertising Agency:Y&R, Lima, Peru
Executive Creative Director:Christian "Tin" Sanchez, Fernando Iyo
Creative Director:Sergio Cuenca
Art Director:Jorge Rocca, Edher Espinoza
Copywriter:Sergio Cuenca, Nonoy Magda
Typographer:Lucia Nolasco
Photographer:Alex Freundt
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