New York/San Francisco-based content creation/production company BODEGA’s Emmy-winning director Haley Geffen shines a light on the often-times unspoken struggles and remarkably transcendent moments that come with first-time motherhood in the online short “Dear Me” for breastfeeding brand Lansinoh.
The heartfelt spot, produced and concepted by BODEGA, features real moms reading letters of advice that they’ve written to the pre-motherhood versions of themselves, touching on the moments of self-doubt and indescribable love that go hand-in-hand with the transformative experience. The docu-style campaign is the first video campaign for the brand, and bypasses overt branding in exchange for authentic storytelling to continue to build their connection with expecting and new mothers.
Executive Creative Director:Haley Geffen
Executive Producer:Bob Cagliero, Robin Hall
Head Of Production:Kris Walter
Sound Designer:Ted Gannon