Kia Motors: Work Blind Spot

May 28, 2016Filed under Online and Automotive

The idea was inspired by one of the technological innovations of Kia cars, called Blind Spot – a feature that identifies vehicles that are outside the drivers field of vision. With this in mind, the creative duo responsible for the account decided to replicate this experience digitally, and designed a plugin for Google Chrome browser. This plugin’s main feature would be to protect the user from screeners; - people who can never resist looking at the screens of others to see what they are doing.

Advertising Agency:Moma Propaganda, Sao Paulo, Brazil
Creative Director:Rodolfo Sampaio
Art Director:Guilherme Martins
Copywriter:Rafael de Miranda
Project Manager:Ricardo Brevvi
Digital Producer Company:Huia Digital Production
Study Case:Dogs Can Fly
Client:José Luiz Gandini
press ‹ on your keyboard
press › on your keyboard
Ads by the same Agency