Junge Symphoniker Hamburg: The Sound Shirt

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The Junge Symphoniker Hamburg believe music should be for everyone. Therefore, they enable deaf people to experience classical concerts for the first time. By the use of the most modern technology: The Sound Shirt turns music into touch sensations. The wearable device succeeded at its first trial run: The reactions of the deaf test persons speak for themselves. Goosebumps guaranteed. Interested deaf people can register on sound-shirt.com and take part in a raffle for the upcoming concerts of the orchestra.

Advertising Agency:Jung von Matt/Alster, Hamburg, Germany
Executive Creative Directors:Tobias Grimm, Jens Pfau, Thimoteus Wagner
Creative Director:Jonas Keller
Concept:Dany Rothemund, Hannah Liffler
Copywriter:Dany Rothemund, Heiner Twenhaefel
Art Director:Hannah Liffler
Production Company:Virus, Markenfilm Crossing
Director:Maximilian Kempe
Account Manager:Sarah Lu Meyer, Tobias Freundlieb
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