Don’t say it and drive. It´s very common to do silly things when you drink too much. The worst thing is to say that you are fine to drive. The campaign posters were displayed at bars, nightclubs and private events sponsored by Jameson. After all, you can´t do better than to provoke people to think and become aware of the dangers of alcohol at the exact moment they are consuming it.
Creative Directors:Marcelo Siqueira e Marcelo Torma
Art Directors:Gregory Kickow, Marcus Tomaselli, Michel Martins
Typographers:Gregory Kickow, Marcus Tomaselli