GNV - Grandi Navi Veloci: Buried Ads

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GNV turned the most iconic summer toys into ads through a sticker that promoted the new “4-legged friends” cabins. Then, we buried the toys in the biggest parks around Italy and we created a scent track to help dogs to easily find them and bring these buried ads back to their owners. Because summer is not summer without our best friends.

Advertising Agency:DLV BBDO, Milan, Italy
Executive Creative Directors:Stefania Siani, Federico Pepe
Creative Director:Michele Picci
Art Director:Luca Frank Guarini
Copywriters:Giovanni Coviello, Gianluca Nucaro
Strategic Planner:Corinna Bonfanti
Clients Service & Head Of Operations:Chiara Niccolai
Client Service Director:Emanuela Munafò
Producer:Alessandro Pancotti
Production Company:Basement
Director:Vittorio Bonaffini
Director Of Photography:Piermaria Agostini
Editor:Neil Devetti
Executive Producer:Francesco Crespi
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