Farnham Ale & Lager: Scream Machine

May 13, 2016Filed under Outdoor and Alcoholic Drinks
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At beer festivals throughout Canada, the Farnham brewery invited festival-goers to release their bitterness by screaming into a vending machine. In turn, the vending machine would replace their bitterness by the bitterness of a Farnham beer. The louder the scream, the more bitter the beer.

Advertising Agency:Lg2, Quebec City, Canada
Creative Director:Luc Du Sault
Art Director:Vincent Bernard
Copywriter:Nicolas Boisvert
Digital Artist:David Boivin, Sylvain Grégoire
Accountant:Sandie Lafleur, Isabelle Miville, Roxanne Dupont
Agency Producer:Julie Pichette
Director:David Poulin
Production House:Nova Film
Visual Effects:Simon Bouchard
Engineer:Sébastien Bolduc
Sound Design:Studio Expression, Jérôme Boiteau
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