Estadão: #7minutes1report

May 17, 2016Filed under Direct Marketing, PR, Online, Mobile and Media, Publications
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Every 7 minutes a woman reports abuse in Brazil. So how do we let people know that shocking reality? On International Women’s Day, we turned real reports of women who suffered abuse into tweets, and then we posted them every 7 minutes, for 24 hours. During the campaign, we encouraged more women to finally share their stories, and inspired people to think differently about International Woman’s Day.

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