El Cronista Comercial launched its new institutional campaign enabling an audience less specialized in finances to experience economics as never before. The stars in each piece are some of the new followers on El Cronista’s Facebook fanpage. Called to an aerodrome in the outskirts of Buenos Aires, they were invited to partake in flights aboard aerobatic aircrafts 5000 meters AMSL. Stock going up and down, figures, percentages, and interest rates traditionally expressed into charts were reproduced in flights through vertical drops and ascents at 150 kph. At the same time, the participants received earphones over which they were explained what each movement represented, so they would feel the tension caused by numerous crises, namely that of Greece, 2001, and the dot-com crisis, among others.
Executive Creative Director:Diego Medvedocky
Creative Directors:Hernán Kritzer, Lisandro Cardozo, Alejandro Devoto, Martín Stuart
Account Director:Federico Sendón
Account Executives:Florencia Arduino, Miriam Di Pascale
Production:Casta Diva, Valeria Magrini
Executive Production:Marcos Hernandez
Postproduction:Post Media, 4humans