Davos: Rink Bingo

May 05, 2016Filed under Media and Recreation, Leisure, Sports
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Despite 31 championship-winning seasons, Hockey Club Davos, a professional Swiss Hockey team, was financially dependent on merchandise and ticket sales. To increase these sales, advertising agency FCB Zurich created “Rink Bingo,” an interactive game of bingo based on an essential part of hockey – checking.

 

Advertising Agency:FCB, Zurich, Switzerland
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