Coca-Cola: Second screen reinvented

May 25, 2016Filed under Media and Non-alcoholic Drinks
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One of the main objectives was to get as many people as possible to taste Coca-Cola and to remind the ones who may have forgotten how good it is. Consequently, a first-of-its-kind interactive television commercial was made in a way that would offer consumers the chance to taste Coca-Cola practically "straight from the television screen" in the easiest, most immediate way. A television commercial that prompts smartphones, thus enabling consumers to order a couple of free cold Coca-Colas straight to their doorstep.

 

Advertising Agency:Gefen Team, Tel-Aviv, Israel
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