Cif: Get rich quick

May 19, 2016Filed under Online and House, Garden, Pets

The idea was simple...a before and after experiment filmed over two days. Cif took an average London home and asked three independent real estate agents to give their honest appraisal of what the home was worth in its current state. The average value was £1,050,000. A professional cleaning team then gave whole house a Cif deep clean from top to bottom. Three further independent estate agents provided their appraisal of what the home was worth. Incredibly, the average value was 21% higher than before the clean the previous day. With a deep Cif clean the team had added £280,000 to the value of the home as the agents valued the property at an average of £1,330,000.


Advertising Agency:MullenLowe, London, United Kingdom
Creative Director:Tony Hardcastle, Tony Hardcastle
Art Directors:Dave Henderson, Rich Denney
Copywriters:Dave Henderson, Rich Denney
Chief Creative Officer:Dave Henderson
Executive Creative Director:Rich Denney
Account team:James Pool
Production Company:MAKE
Director:Isaac Bell
Producer:Fraser Jamieson
Editing House:MAKE
Editors:Isaac Bell, James Bradley
Post Production:Splice
Audio Post Production:Splice
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