Audi A4: The 3D Audi(o) Song

May 21, 2016Filed under Promo, PR and Automotive
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Audi releases a 3D song exclusively in the new Audi A4 The new Audi A4 is equipped with a unique 3D sound system from Bang & Olufsen. To highlight the advanced sound qualities Audi has made a collaboration with the Swedish electronic music duo Cazzette and the singer Laleh. 

Together they have created the worlds first 3D song to be released exclusively in the new Audi A4. The song Blue Sky have been adjusted and mixed to the 19 individual speakers of the car to create a first of it’s kind 3D sound experience. Audi’s 3D sound system in the new Audi A4 has some unique qualities. 

Thanks to the 19 individual speakers and an algorithm developed together with the Fraunhofer Institute for Integrated Circuits, it adds a third dimension. Besides regular surround sound it also ads a vertical level creating a feeling of height. 

The song will be released on May 23rd exclusively in the new Audi A4 at Audi dealers all over Sweden.

Advertising Agency:Åkestam Holst, Stockholm, Sweden
Creative Director:Magnus Jakobsson
Art Director:Michal Sitkiewicz, Eva Wallmark
Copywriter:Rickard Beskow
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