AnimaNaturalis is an international non profit animal rights organization whose mission is to establish, promote and protect the rights of all animals in Spain and Latin America. We created a print ad for Animanaturalis about the mistreatment of Greyhounds in Spain. Greyhounds are trained to participate in races.
But when they become champions, they are awarded with abuse. Once they become too exhausted to compete or are injured in any way, they are cruelly hanged by their owners. An agonizing death that can last from minutes to hours. Concept behind the campaign: Don’t treat these two species as if they were a piñata. A visual metaphor that compares them to a piñata being beaten and hanged.
Creative Director:Breno Cotta
Art Director:Diego Rodríguez Fraile
Copywriter:Cristina Alonso del Río
Photographer:Eduardo Diaz Bourgeot
Additional Credits:3D, David Elosegui