All Out Action Fund Institutional: #WastedBlood

May 05, 2016Filed under Media, Promo, PR, Online and Public Interest, NGO

Thousands of people in Brazil are needing blood this very minute, but prejudice prevents them from getting it. 

Because in Brazil, as in many other countries, it's illegal for men who have sex with other men to donate blood. Lots of people in Brazil don't even know about this ban. That’s why we’re launching ‪#‎WastedBlood, a campaign to show the country how much blood is wasted due to sheer prejudice.

Advertising Agency:Africa, São Paulo, Brazil
CCO:Sergio Gordilho
Creative Directors:Sergio Gordilho, Álvaro Rodrigues
Creatives:Maicon Silveira, Ricardo Matos, Otto Pajunk
Client Services:Juliana Carvalho Araujo, Lucas Fajardo
Media:Rodrigo Rodrigues, Camila de Quina Santos, Bianca Navega
Project Managers:Guilherme de Oliveira, Rafael Coelho
Digital Production:Webcore Interactive
Agency Producers:Rodrigo Ferrari, Stella Gafo
Production Company:BossaNovaFilms
Director:Georgia Guerra Peixe
Executive Producer:Edu Tibiriça
Editing:Daniel Crepaldi
Post Producer:Cesar Soares
Post Production:BossaNovaFilms Team
Sound Design:Satelite Audio
Approved by:Leandro Ramos
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