Thousands of people in Brazil are needing blood this very minute, but prejudice prevents them from getting it.
Because in Brazil, as in many other countries, it's illegal for men who have sex with other men to donate blood. Lots of people in Brazil don't even know about this ban. That’s why we’re launching #WastedBlood, a campaign to show the country how much blood is wasted due to sheer prejudice.
Creative Directors:Sergio Gordilho, Álvaro Rodrigues
Creatives:Maicon Silveira, Ricardo Matos, Otto Pajunk
Client Services:Juliana Carvalho Araujo, Lucas Fajardo
Media:Rodrigo Rodrigues, Camila de Quina Santos, Bianca Navega
Project Managers:Guilherme de Oliveira, Rafael Coelho
Digital Production:Webcore Interactive
Agency Producers:Rodrigo Ferrari, Stella Gafo
Director:Georgia Guerra Peixe
Executive Producer:Edu Tibiriça
Post Producer:Cesar Soares
Post Production:BossaNovaFilms Team
Sound Design:Satelite Audio
Approved by:Leandro Ramos