Western Cape Government Safely Home : First Kiss

April 11, 2016Filed under Film and Public Interest, NGO

Egg Films’ Jason Fialkov directed 'First Kiss,' a heartbreaking love story for the Western Cape Government. 'First Kiss' tells the story of a young couple at a party, who spend their night trying to kiss but keep being interrupted. The final interruption turns a straightforward love story into a shocking road safety ad. The Safely Home campaign by Y&R Cape Town has sparked heated discussions across traditional media and social networks about both the importance of wearing your seatbelt and the power of shock advertising. Y&R created a locally-relevant story inspired by an Irish strategy, which was credited as having brought about a 100% increase in backseat seatbelt wearing and 50% increase in front-seat wearing rates in Ireland and Northern Ireland. The spot was shot in studio and on location in Woodstock and the Bo-Kaap in Cape Town. For the final crash scene, Jason worked closely with DOP Willie Nel, stunt coordinator Gideon van Schoor, and the post-production combination of Upstairs Ludus and Wicked Pixels, with Gravitron’s Kobus Verhoef building a gimbal rig to tip the car 90 degrees in both directions to keep the cast’s movements realistic and capture the sense of loss of gravity.

Advertising Agency:Y&R, Cape Town, South Africa
Title:First Kiss
Client:Western Cape Government
Length in seconds:90” 60” & 45”
Agency Producer:Justin Fraser
Ecd:Graham Lang
Creative Director:Nkanyezi Masango, Gareth Cohen
Production Company:Egg Films, Cape Town, South Africa
Director:Jason Fialkov
Director Of Photography:Willie Nel
Production Co Producer:Martina Schieder
Executive Producer:Kerry Hosford
Post production co & Editing company:Upstairs Ludus, Cape Town, South Africa
Editor:Shaun Broude
Art Director:William Boyes
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