Prefeitura do Recife Government: Lisbon, Madrid, Rome

April 21, 2016Filed under Print and Public Interest, NGO
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Every year, 2.5 million people in the world are victims of human trafficking. Around 80% of them are women who are fooled by the promise of a better life in another country but once they get there, become slaves and sexually exploited. Given this reality, the Liga Mulher, a hotline center that focuses solely on women developed by the Recife Cityhall, is launching a campaign signed by Agência Um that aims at encouraging complaints.

Advertising Agency:Agência UM, Recife, Brazil
Creative Director:Lenilson Lima
Art Director:Eugênio Lima, Lenilson Lima
Copywriter:Marcus Seixas
Illustrator:Saulo Lisias
Photographer:Estúdio Clicka
Retoucher:Ricardo Moreira
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