Polish Stop Hating Association Stop Hating: #kuzniarsnout

April 15, 2016Filed under PR, Online and Public Interest, NGO
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The #kuzniarsnout (original: #ryjkuzniara) campaign pays attention to instantly growing problem of Internet hate speech. Jarek Kuzniar, the face of the campaign, is a distinctive journalist and the most hated character in Poland. We presented Internet hate speech as a humiliating and destroying power that leaves visible and lasting marks in real life. Using PR tools we conducted the campaign mainly on social media (Facebook, Twitter, Twitter Periscope, Snapchat, Youtube), and also on radio, traditional and digital OOH.

Advertising Agency:DDB&Tribal, Warsaw, Poland
Creative Director:Zuza Duchniewska-Sobczak, Maciek Waligora
Art Director:Nina Peret, Dawid Bogucki
Copywriter:Piotr Zygmunt
Account Manager:Iwona Maksylewicz, Dawid Kazmierczak
Agency Producer:Elzbieta Mielcuch
Production House:SHOOTME
Photographer:Jacek Kolodziejski
Director:Jacek Kolodziejski
Makeup Artist:Paula Celinska
Producer:Maja Ajnenkiel, Michal Majewski
Sound Studio:Juice
Designer:Justyna Sokolowska
Editing:Kuba Bujas
Strategy Planner:Marcin Trzepla, Karol Kowalski
Media:Łukasz Turkowski
Pr Manager:Hanna Wasko, Big Picture), Magda Oles
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