Microsoft: For your eyes only

April 06, 2016Filed under Online and Electronics, Technology
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To advertise the launch of Microsofts new flagship smartphone Lumia 950 with eye scanning features JMW decided to focus on the smartphones security features in its native advertising campaign running 2 weeks from sales start in Sweden. In the native campaign content was censored in real time to show off the security of Lumia 950 – keeping the content safe from the readers gaze.

 

Advertising Agency:JMW, Stockholm, Sweden
Creative Director:Anders Pålsson
Copywriter:Samuel Skwarski
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