Microsoft: For your eyes only

April 06, 2016Filed under Online and Electronics, Technology

To advertise the launch of Microsofts new flagship smartphone Lumia 950 with eye scanning features JMW decided to focus on the smartphones security features in its native advertising campaign running 2 weeks from sales start in Sweden. In the native campaign content was censored in real time to show off the security of Lumia 950 – keeping the content safe from the readers gaze.


Advertising Agency:JMW, Stockholm, Sweden
Creative Director:Anders Pålsson
Copywriter:Samuel Skwarski
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