Linea Zero Sugar Chocolate Bars: No sugar. No guilt.

April 07, 2016Filed under Print and Confectionery, Snacks

To launch the new Linea Zero Sugar Chocolate Bars, Binder created a campaign that uses religious altars, that are used to pray, and changed the saints images for gym equipments. As there's no sugar, you won't have to pray anymore for your sins.

Advertising Agency:Blinder, Rio De Janeiro, Brazil
Creative Director:Marcos Apostolo
Creative Supervisor:Fabio Penedo
Art Director:Marcelo Andrade
Copywriter:Alex Bitencourt, Leonardo Baptista
Illustrator:Casa 13
Photographer:Casa 13
Additional Credits:Renata Barbosa, Fernanda Cunha, Alessandra Gamberali, Bianca Repsold
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