Kia Cerato: The closer the danger

April 30, 2016Filed under Print and Automotive
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The sensor beeping gets louder as you get closer to an object, in order to alert you of the danger. So We have used some examples to show the public the danger getting bigger if they don't pay attention and keep moving back.

Advertising Agency:MoMa Advertising, São Paulo, Brazil
Creative Director:Rodolfo Sampaio
Art Director:Guilherme Martins
Copywriter:Fred Ramos
Illustrator:Un Mariachi
Additional Credits:Christianne Hasson
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