Amnesty International: Baby Bride

April 23, 2016Filed under Print and Public Interest, NGO

In Burkina Faso very young girls are forced to marry much older men. After the marriage they are used as slaves and their lives stop, literally and figuratively. Most of these young girls are raped after which they die due to complications during their pregnancy. 

Amnesty wanted to put pressure on the Burkina Faso government, through a petition, to stop these medieval practices. This resulted in a compelling visual that shows the birth of a young girl in Burkina Faso, already wearing her wedding veil. The visual appeared as a print and on social media.

Advertising Agency:Air, Brussels, Belgium
Executive Creative Director:Eric Hollander
Creative Directors:Dieter De Ridder, Joeri Van Den Broeck
Creation:Sophie De Plecker, Joris Luyten
Graphic Designer:Caroline Manson
Accounts:Julie De Smedt, Louis Gheysens, Hafsa Smouni, Pauline Heraly
Photographer:Jef Boes, Initials L.A.
PhotoRetouching:Mieke Genen
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