AIDES Fight against aids: I, AIDS

April 21, 2016Filed under Media, PR, Online and Public Interest, NGO

Let's make AIDS viral online to show his real life. Let's create a real, omnipresent and cynical character that it is still around and can affect you at any moment, everywhere you go. A virus that uses the same tools as everyone else. 

People meet on Tinder and Grindr ? AIDS is checked-in everywhere too. Twitter users want more followers? AIDS follows everyone. You all share your life stories on Facebook ? So does AIDS. Want to show something on Instagram? Good, because AIDS goes to the same bars as you. 

You're proud of your carreer on Linkedin ? Imagine a 32 million victims serial killer. Let's let him talk....and then, let's get together to shut him up.

Advertising Agency:WNP, Paris, France
Digital Creative Director:Delphine Tabutin, Marion Thiery
Art Director:Delphine Tabutin, Eleonore Renou
Copywriter:Marion Thiery
Photographer:Eleonore Renou
Production:WNP Studio
Director:Gautier Billotte
Sound:Chez Jean, Caleson
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