Let's make AIDS viral online to show his danger...in real life. Let's create a real, omnipresent and cynical character that it is still around and can affect you at any moment, everywhere you go. A virus that uses the same tools as everyone else.
People meet on Tinder and Grindr ? AIDS is checked-in everywhere too. Twitter users want more followers? AIDS follows everyone. You all share your life stories on Facebook ? So does AIDS. Want to show something on Instagram? Good, because AIDS goes to the same bars as you.
You're proud of your carreer on Linkedin ? Imagine a 32 million victims serial killer. Let's let him talk....and then, let's get together to shut him up.
Digital Creative Director:Delphine Tabutin, Marion Thiery
Art Director:Delphine Tabutin, Eleonore Renou
Sound:Chez Jean, Caleson