ADESF: The Voice of Cigarette

April 27, 2016Filed under Online, Mobile and Public Interest, NGO

Smoking can increase by 40% the chance of laryngeal cancer. And there is still people who thinks is cool to brag about smoking on Twitter. This could be an excellent opportunity to warn about this serious problem, specially to young smokers. We selected tweets that talk about smoking and asked to volunteers who lost their larynx because of cancer to read them. Then, we replied those tweets to their respective authors. A surprising and powerful way to get the attention of young smokers. AVOZDOCIGARRO.ORG / #AVOZDOCIGARRO

Advertising Agency:Neogama/BBH, Sao Paulo, Brazil
Creative Director:Marcio Ribas, Fabio Mozeli
Art Director:José Pedro Bortolini, Sávio Hatherly, Gabriel Marcondes, Luis Paulo Gatti
Copywriter:Pedro Rosas
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