We The Brave: The Brave Float

March 23, 2016Filed under Media and Public Interest, NGO
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We The Brave is a new sexual health initiative aimed at men who have sex with men. We needed to stand out at Africa’s biggest LGBT event, Cape Town Pride. So we came out in all our glory with a tweet-activated float designed for maximum exposure.

 

Advertising Agency:FoxP2, Cape Town, South Africa
Executive Creative Director:Justin Gomes
Creative Director:Michael Lees-Rolfe
Senior Art Director:Ryan Barkhuizen
Senior Copywriter:Alex Goldberg
Assistant Producers:Bob van der Meer, Georgi Carstens
Account team:Kaylin Mendes, Nomfundo Dukada
Digital:Made
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