Pedigree: Find a new friend

March 31, 2016Filed under Online and House, Garden, Pets

In order to expand the reach of, “Adotar é Tudo de Bom,” its Pedigree Adoption Drive Project, PEDIGREE® teamed up with ZAP in the unprecedented project “Looking for a new house? Find a new friend.” 

Created by AlmapBBDO, the project has been surprising people who use the real estate portal to search for a house to rent or buy. In some of the listed properties, the photos showing the rooms in the houses and apartments show dogs waiting to be adopted. The captions include the name of the dog and explain: “Just like you, [he/she]’s also looking for a new home. Feed the good.”

Advertising Agency:AlmapBBDO, São Paulo, Brazil
General Creative Director:Luiz Sanches
Executive Creative Director:Bruno Prosperi
Creative Director:Pernil, André Gola
Creatives:Heitor Buchalla, Bill Queiroga
Image Production:Monster Films
Photographers:Mariana Valverde, Hugo Treu
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