Geico: Fast Forward

March 04, 2016Filed under Online and Electronics, Technology
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How do you keep people from hating a pre-roll ad they’re forced to watch to the end? Simple. You fast-forward through it. We created four :15 pre-roll ads that do just that. Each ad begins in a mundane situation then fast-forwards ahead to something much more unexpected. At the end, you can click to watch the unabridged version of the ad and see what you missed. The goal is to take the most annoying 15 seconds in advertising and turn it into something so disruptive and entertaining, you’d actually choose to watch more.

 

Advertising Agency:The Martin Agency, New York, USA
Chief Creative Officer:Joe Alexander
Group Creative Directors:Steve Bassett, Wade Alger
Creative Director:Neel Williams, Rich Stine
Associate Creative Director:Mauricio Mazzariol
Executive Producer:Brett Alexander, David Richards, Carr Schilling, Lexi Stern, Jon Spencer
Broadcast Producer:Liza Miller
Junior Broadcast Producer:Coleman Sweeney
Group Account Director:Brad Higdon
Account Executive:Allison Hensley
Account Coordinator:Allie Waller
Business Affairs Supervisor:Suzanne Wieringo
Financial Account Supervisor:Monica Cox
Senior Production Business Manager:Amy Trenz
Project Manager:Karen McEwen
Production Company:Furlined
Director:Nick Ball
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