Dell: Play through

March 16, 2016Filed under Online and Electronics, Technology

Dell Play Through was created to kick off Dell’s sponsorship of the Match Play golf tournament, held March 23–27 in Austin. The game lets players explore the city through a nine-hole golf course, laid out to include some of its landmarks: the Paramount Theater, Franklin BBQ, and the Texas State Capitol. The first hole even winds up on the steps of the Driskill Hotel (where, presumably, it’s easier to get a drink than in the real one). The game takes the player through the city with a virtual street view that includes not just the famous spots, but every building that lines the course. The course includes holes with names like “Stay Classy, Austin,” and “Keep Hole 5 Weird.”

Advertising Agency:Y&R, New York, USA
Chief Creative Officer:Leslie Sims
Global Executive Creative Director:Christian Carl
Creative Director:Mike Spiegel, Cynthia Wang
Copywriter:Mike Spiegel
Art Director:Cynthia Wang
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Associate Design Director:Jason Borzouyeh
Director of Interactive Activation:Catherine Patterson
Executive Integrated EP:Sam Cernichiari
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Director Of Marketing:Diana Melton
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Director Creative Technology:Craig Elimeliah, VML
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