Continental: The Sticky Hoardings

March 23, 2016Filed under Media and Automotive
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To show Continental tires' Contact Technology, we created a billboard with a special rip that would get the footballs stuck once the players shot against it.

 

Advertising Agency:Grupo Rai, São Paulo, Brazil
Ceo:Fabio Burg
Executive Creative Director:Maurício Cavalcanti
Creative Directors:Guilherme Fleury, Marcelo Moura
Art Director:Flavio Santos
Copywriter:Marcos Alves
Producer:Aretha Ayala
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