Ubisoft Canada Assassin's Creed: Finance, Medicine, Industry, Science, Transport

February 10, 2016Filed under Print and Games, Toys
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Created as part of the campaign for the Assassin’s Creed Syndicate video game, which is set in Victorian England, this poster illustrates that society at the time was no longer controlled by kings, emperors, politicians or religious figures, but rather by money. Capitalism was perceived as the economic model that would improve everyone’s lives, when in fact it primarily served rich financiers who took advantage of it to rule over the lower classes. We featured a banker dressed as a king to show this shift in power.

Created as part of the campaign for the Assassin’s Creed Syndicate video game, which is set in Victorian England, this poster illustrates that even if a lot of medical advances were made at the time, the upper classes were essentially the only ones in a position to benefit. The rich had the means to pay for doctor’s to treat them at home, whereas the lower classes had to go to overflowing and unsanitary public hospitals. Those who entered seldom came out alive.

Created as part of the campaign for the Assassin’s Creed Syndicate video game, which is set in Victorian England, this poster illustrates the fact that even though the industrialists of the time liked to boast about the new technology that came to define the industrial era, the same technology was sending a wave of very young, lower-class children to work in factories under appalling conditions.

Created as part of the campaign for the Assassin’s Creed Syndicate video game, which is set in Victorian England, this poster illustrates how even though it was a time of considerable progress in the fields of science and technology, such advances largely served the interests of the rich and the imperialist ambitions of the British Empire, rather than the working class. That’s why we chose to feature the Maxim gun, which has been called “the weapon most associated with British imperial conquest.”

Created as part of the campaign for the Assassin’s Creed Syndicate video game, which is set in Victorian England, this poster illustrates the fact that the widespread construction of railroads during that time caused the deaths of thousands of dynamiters from the impoverished working class, while only the rich could really afford train tickets.

Advertising Agency:Bleublancrouge, Montreal, Canada
Creative Director:Jonathan Rouxel
Art Director:Julien Hérisson
Copywriter:Dom Bulmer
Illustration:Yeaaah! Studio
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