We were tasked to create a web banner to advertise the new Star Wars : The Force Awakens Kylo Ren Lightsaber and Action Figure. We enabled fans to explore the new range using the power of The Force. We connected a rich media banner to their webcams, and enabled them to explore the new range using Force related hand gestures that were captured using motion control technology.
Creative Director:Marco Russolillo
Art Director:Reijer Van Der Vlugt, Michael van der Meer
Production Company:Pleasant Company Studios