Star Wars Kylo Ren Lightsaber and Action Figure: Awaken the force banner

February 04, 2016Filed under Media, Online and Games, Toys

We were tasked to create a web banner to advertise the new Star Wars : The Force Awakens Kylo Ren Lightsaber and Action Figure. We enabled fans to explore the new range using the power of The Force. We connected a rich media banner to their webcams, and enabled them to explore the new range using Force related hand gestures that were captured using motion control technology.

Advertising Agency:Two.AM, South Africa
Creative Director:Marco Russolillo
Art Director:Reijer Van Der Vlugt, Michael van der Meer
Copywriter:Luke Lockhart-Ross
Producer:Kirsten Gerber
Production Company:Pleasant Company Studios
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