HOBBS SS16: Make An Understatement

February 25, 2016Filed under Outdoor, Print, Retail Services and Fashion, Clothing, Footwear
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Hobbs provides timeless fashion for the modern grown up who no longer needs her clothes to do all the talking. To embody the quiet confidence of the brand we launched our new line 'Make An Understatement' through a Spring-Summer print campaign.

Running across press and OOH, the executions feature models dressed in Hobbs clothes, which seamlessly blend into her surroundings, creating a striking composition between outfit and background. The ads demonstrate the attitude of Hobbs, by showing that you don't need to stand out to stand out.

Advertising Agency:Droga5, London, United Kingdom
Creative Director:Sandy Verdon, Rick Dodds, Steve Howell
Chief Executive Officer:Meg Lustman
Head Of Marketing:Anna Braithwaite
Chief Creative Officer:David Kolbusz
Copywriter:Oli Rimoldi, Sigi Egedal
Art Director:Oli Rimoldi, Sigi Egedal
Account Director:Giulia Watson
Designer:Marcin Plonka
Producer:Monika Andexlinger, Roberto Romano, Jennifer Soulhac
HEAD STRATEGIST:Toto Ellis
Client Servicing:Amy Garrett
Retoucher:Alex Stout, Stanleys Post
Photographer:Julia Noni, Rose Paris
Stylist:Jodie Barnes, Rep Limited
Production Company:Working Girl
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