It’s not uncommon for a financial institution to talk about “wealth.” Discussing it in terms of relationships and experiences, however, is a little unexpected. That’s exactly what CommunityAmerica is doing. They are out to change how their members think about wealth and encouraging them to embrace what fills their life with meaning. It’s an interesting point-of-view in the face of today’s financial uncertainty, and an important reminder for all of us to take a moment and realize what really makes us wealthy.
Creative Director:Tana Kosiyabong
Chief Creative Officer:Carter Weitz
Agency Producer:Jessica Jarosh, Sally Mars
Production House:Wayfarer Entertainment