Centauro Sports Store Marcelo Melo Sponsorship Activation: Twittenis Centauro


Marcelo Melo is a Brazilian tennis player, who has reached the top #1 position at the ATP Double rankings. As his sponsor, Centauro decided to invite all the Brazilians (and the rest of the world) to defy him at the Twittenis, the first tennis match played by using your tweets. By tweeting "left #twitteniscentauro" or "right #twitteniscentauro" and so on, your tweets will launch the balls to that exact direction, while Marcelo hits them back at the tennis court, in real time. It will happen this Thursday, at 11:30 (local time), at http://twitteniscentauro.com.br

Advertising Agency:Publicis Salles Chemistri, Sao Paulo, Brazil
Creative Director:Luis Felipe Figueiredo, Marcelo Delboux, Kevin Zung, Hugo Rodrigues
Art Director:Marcelo Ferreira
Copywriter:Mariana Albuquerque, Luis Figueiredo
Account Manager:Elis Adami, Andrea Barrios
Technology Director:Karina Corrêa, André Lembro
Programmer:Bruno Moraes
Production Company:Side Cinema
Director:Sergio Glasberg
Executive Producer:Renato Assad
Approved by:Artur Silva, Fernanda Gianoto
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