Brick: Fit Nesting Dolls

February 20, 2016Filed under Media, Outdoor, Direct Marketing, Design and Recreation, Leisure, Sports

The campaign is a progressive 5-month fitness plan customized for new members in the form of 3D printed nesting dolls. The dolls, designed by artists from around the world, carry a flash drive within their last layer featuring the member’s workout plan. The different layers of the dolls represent the stages of the customer’s progress, keeping the benefit of working out right in sight and as a result, providing the right dose of motivation to reach their goals.

Advertising Agency:BBDO, New York, USA
Chief Creative Officers:David Lubars, Greg Hahn
Associate Creative Director:Bianca Guimaraes
Art Director:Bianca Guimaraes
Senior Copywriter:Rodrigo Linhares
Senior Art Director:Florian Marquardt
Director Of Integrated Production:David Rolfe
Executive Producer:Neely Lisk
Lead Integrated Producer:Courtney Fallow
Photographers:Billy Siegrist, Koji Yahagi
Physical Designer:Jeian Jeong
3D Model:Jeian Jeong
Type Designer:Marcelo Righini
Digital Production Company:Visorama Diversões Eletrônicas
Account Manager:Samanta Martins
Stop Motion Artist:Luciano do Amaral
2D Digital Animator:Jose Bessa
3D Modeling Artist:Elisa Branco
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