Corruption is a huge problem in Ukraine. People are against it but they almost never speak about it in public, and they are afraid announcing about it. We realized that an unusual event was needed. We decided to show example how to be brave and announce about corruption in public place - in the movie theatre. To do this we created special movie trailer showing the process of corruption. Then we asked an actor to intrude in the trailer scene and to announce about corruption when viewers watched the trailer.
Creative Director:Vladyslava Denys
Art Director:Ey=ugene Vietrov, Eugene Ovchar
Account Director:Oleksiy Polishchuk
Advertisers Supervisor:Olga Tymchenko, Oleksiy Khmara