Transparency International: Do not be just a viewer

January 30, 2016Filed under Promo and Public Interest, NGO

Corruption is a huge problem in Ukraine. People are against it but they almost never speak about it in public, and they are afraid announcing about it. We realized that an unusual event was needed. We decided to show example how to be brave and announce about corruption in public place - in the movie theatre. To do this we created special movie trailer showing the process of corruption. Then we asked an actor to intrude in the trailer scene and to announce about corruption when viewers watched the trailer.

Advertising Agency:Cheil, Kiev, Ukraine
Creative Director:Vladyslava Denys
Art Director:Ey=ugene Vietrov, Eugene Ovchar
Copywriter:Anton Kudinov
Account Director:Oleksiy Polishchuk
Advertisers Supervisor:Olga Tymchenko, Oleksiy Khmara
Studio:Magay Production
Director:Oleksander Litvinenko
Cameraman:Denis Seleznyov
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