RAIS Fundación NGO: #personasdecartón

January 15, 2016Filed under Film, PR, Online and Public Interest, NGO
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Richard Gere stars #PersonasDeCartón, a campaign to raise public awareness about homeless. #PersonasdeCartón is a metaphor symbolizing the moment when a person becomes homeless, and becomes brittle and invisible to people.

Advertising Agency:Peanuts & Monkeys, Madrid, Spain
Creative Director:Mario Sánchez Del Real
Art Director:Leandro Marinelli
Copywriter:Jota Benedí, Sergio Ramirez, Alex Sanchez
Additional Credits:Ana Ballesteros, Joaquin Cobos
Productor:The Garage Films
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